Digital Marketing is the latest tool for optimizing business potential, there are various options like Search Engine Optimization and marketing. It helps in getting more visitors to our site and hence make it a popular site. Which in turn will increase the business of the Company. With the digital world growing at a rapid pace, new forms of marketing have emerged. One of it is Digital Marketing. We have to be constantly in search of newer tools to improve our marketing techniques and credibility in the market. Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform.